Today, anyone (including me) can figure out how to use ChatGPT (Open AI) to create content. It can produce blogs, marketing materials, video scripts, and more. This generative AI tool is free and can be helpful. But there are some serious issues to note. Here’s my take on how I’ve been using it and what you should consider if you use it for your business.
Read MoreToday, 82% of marketers actively use content marketing. Why is content king? Because it not only helps build brands and communicate both value propositions and brand values, it cultivates trust and converts interest into sales. High-quality content—and lots of it—is not only good for business, it’s essential.
Read MoreSocial media is a critical tool for a small business’s marketing efforts. With the number of social media users projected to grow to 4.4 billion by 2025, there are numerous opportunities to get your small business in front of your potential customers. However, it’s important to know how to stand out from the competition. To help, 13 members of Young Entrepreneur Council (YEC) each offered their best advice on the following topic: “What’s one way small businesses can differentiate their social media from that of their competitors? How will this help them stand out?”
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