Today, 82% of marketers actively use content marketing. Why is content king? Because it not only helps build brands and communicate both value propositions and brand values, it cultivates trust and converts interest into sales. High-quality content—and lots of it—is not only good for business, it’s essential.
Read MoreGreat leadership also requires action. One leader likes to say, “You’re behaving so loudly, I can hardly hear what you’re saying.” People will trust leaders and feel a greater sense of engagement and commitment when there is alignment between what the leader says and does. All that understanding of someone else’s situation should turn into compassion and action. Empathy in action is understanding an employee’s struggles and offering to help. It is appreciating a person’s point of view and engaging in a healthy debate that builds to a better solution. It is considering a team member’s perspectives and making a new recommendation that helps achieve greater success. As the popular saying goes, people may not remember what you say, but they will remember how you made them feel.
Read MoreFast-forward a couple of weeks and those disruptions have increased, as confirmed cases of the novel coronavirus have mounted and states have imposed mandatory business shutdowns. A survey from Goldman Sachs released March 19 found that more than half said they couldn't continue operating for longer than another fiscal quarter if conditions don’t improve.
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