What are Hashtags, and What’s the Best Way to Use Them?

Hashtags have become an integral part of social media, serving as a powerful tool for navigating platforms like Twitter, Facebook, and Instagram. As these platforms experience exponential growth, boasting user bases in the millions, the relevance and utility of the hashtag feature continue to rise. The use of hashtags makes it easier for users to sift through abundant content, find and join conversations, share opinions, and reach a broader audience.

Small Biz TrendsConcierge Notary ServicesOctober 20, 2023concierge notary, hashtag, social media, instagram, tiktokComment

How to Make the Most of Social Media Advertising

Creating an effective social media ad is a task that can never be done. There’s always something to learn from and improve on. You need well-defined goals (which are usually conversions unless you have high budgets to invest in brand awareness). But there are also high-level goals to keep in mind. These include brand recognizability and associative marketing which can be achieved over time.

Small Biz TrendsConcierge Notary ServicesAugust 29, 2022concierge notary, social media, advertisingComment

TikTok Says Small Businesses are Flocking to the Site

TikTok partnered with Hello Alice, a leading organization dedicated to supporting small businesses, to better understand how small and medium-sized businesses (SMBs) are navigating today’s digital world. Hello Alice invited 750,000 SMBs from their network to participate in the study to help them examine the current use and perceptions of digital marketing platforms by SMBs.

Small Biz TrendsConcierge Notary ServicesAugust 18, 2022concierge notary, social media, tiktok, business growth, audienceComment

Why You Need TikTok in Your Small Business

When people ask where they can find me on social media, I say, everywhere except TikTok”. But now I realize that so many small business owners are using videos on TikTok (and you don’t need to know how to dance!) in their marketing strategy.

10 Tips for Making the Most of Social Media Platforms and Tools

There’s an ever-growing list of social media platforms and tools that businesses can use for marketing. But signing up for accounts is just the beginning. You also need to be able to make the most of the tools and features available to you. Read tips from members of the online small business community below.

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