The latest in notary, Apostille, and business news from New York, NY.
A quick spread of COVID-19 has disrupted economies around the world-changing the way businesses reach and interact with customers. As lockdowns are slowly lifted across multiple countries, business owners are discovering that things are not quite going back to normal. In fact, there’s probably a new normal being created right now, the new way we are going to operate our businesses and do marketing from now on.
Read MoreToo many small business owners want to stick their heads in the sand and wait until “normal” comes back.
This is a bad strategy because no one knows when the marketplace will be “normal” again.
Read MoreIn a matter of days, shutdowns and physical social distancing measures due to the coronavirus pandemic led to a dramatic shift in consumer values and behavior. It heavily impacted businesses and interrupted our way of life.
Close to two months later, the landscape hasn’t changed much. Employees still worry about the security of their jobs while employers struggle to figure out how to appropriately navigate these unprecedented times. I have lived through something similar as a founder and CEO during the 2001 dot-com burst and the 2008 financial crisis. In both instances, the industry survived and eventually recovered, and I learned some valuable lessons about the resilience of companies during periods of economic downturns. These are the hard-won lessons we can take with us on the other side of this unpredictable period of volatile market conditions and tremendous change.
Read MoreThe outbreak of Covid-19 has forced organizations into perhaps the most significant social experiment of the future of work in action, with work from home and social distancing policies radically changing the way we work and interact. But the impact on work is far more profound than just changing where people work; it is also fundamentally altering what work is performed and how we perform it.
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