In a matter of days, shutdowns and physical social distancing measures due to the coronavirus pandemic led to a dramatic shift in consumer values and behavior. It heavily impacted businesses and interrupted our way of life.
Close to two months later, the landscape hasn’t changed much. Employees still worry about the security of their jobs while employers struggle to figure out how to appropriately navigate these unprecedented times. I have lived through something similar as a founder and CEO during the 2001 dot-com burst and the 2008 financial crisis. In both instances, the industry survived and eventually recovered, and I learned some valuable lessons about the resilience of companies during periods of economic downturns. These are the hard-won lessons we can take with us on the other side of this unpredictable period of volatile market conditions and tremendous change.
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