The latest in notary, Apostille, and business news from New York, NY.
Many Notaries agreed that getting the word out in your community is one of the best ways to find new customers. If someone needs a notarization but aren’t sure where to go, word of mouth about your business can be key to getting signers to come to you first.
Read MoreWord-of-mouth marketing is one of the most effective ways to generate new leads. Last year, 45.2% of our leads that came to us through the recommendation of a B2C client ended up becoming paying customers and generated 48% of our total revenues. This represents the highest conversion rate among all of our marketing channels. By comparison, only 20% of leads that came through targeted advertising ended up converting to paying customers.
Read MoreBe prepared to not make the deal. If you enter negotiations with the mindset that you must close the deal, you're likely to accept unfavorable terms. It's best to have alternatives in mind, whether you're hiring someone, buying or selling something, or negotiating the price of something. You don't have to be stubborn, but don't accept bad terms just to make the deal.
Read MoreTrust and credibility are the dynamic duo that can make or break a small business. In the tumultuous realm of business-customer relationships, trust reigns supreme. Picture this: a potential customer stumbles upon a small business website, hesitating on whether the site is legitimate. Customer reviews can reassure a hesitant buyer that this business is the real deal. These testimonials fight off skepticism and doubts with their authenticity.
Read MoreMany small businesses have job openings because of the tight job market today. NFIB’s Small Business Optimism Index for June 2023 (the latest available) found that 42% of owners reported openings that were hard to fill. If you are one of them, be sure to understand your obligations about giving applicants information about wages, salary, and other information. If you learn you aren’t obligated to disclose pay, you may still want to do so or become obligated in the future. Understand the scope of pay transparency and what you need to do.
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