Trust and credibility are the dynamic duo that can make or break a small business. In the tumultuous realm of business-customer relationships, trust reigns supreme. Picture this: a potential customer stumbles upon a small business website, hesitating on whether the site is legitimate. Customer reviews can reassure a hesitant buyer that this business is the real deal. These testimonials fight off skepticism and doubts with their authenticity.
Read MoreLeading a start-up is all-consuming. Company leadership is doing everything at once, never has enough time, and is making quick decisions that can make or break their personal wealth. It’s not surprising that keeping the company paperwork tidy is not a priority.
Read MoreBefore customers can buy from you, they go on a journey. The steps they take throughout that process impact their opinion of your brand and the likelihood of doing business with you again. If you’re ready to improve the customer experience and ultimately make more sales, check out these tips from members of the online small business community.
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