Add the way the ongoing pandemic forever changed the way consumers shop, and small businesses will have to do more. According to the report, consumers trust small businesses when it comes to trust-building offerings like fair prices and delivering orders on time. And this must continue if they want to keep their customers.
Read MoreBusiness owners may think of revenue as the only financial concern that matters to them. They’re wrong. Bringing in revenue and keeping the pipeline of potential customers full is important, but there are other things that are just as critical, such as a cash flow, credit rating, and even time management. Attention to these other matters can be the difference between whether you survive and grow or go under.
Read MoreSocial media may be the shiny red ball in the marketing world. But the humble email has considerable power. In fact, 54% of small business owners still list email marketing as their most important tool for increasing sales. We’ve compiled a list of email marketing statistics to help you establish an email marketing strategy. Use these stats to improve your email marketing, develop more leads, and make more sales with your email list. Let’s get started! Businesses employ email marketing not because it is more inexpensive than other marketing tactics, but for it offers a superb return on investment.
Read MoreElectronic signature apps like HelloSign are becoming an important part of modern document management for small businesses. Digital signatures cut down on costs. Signing documents on the go reduces processing time. What’s more, clients are willing to provide signatures and send documents digitally. Consider a report saying that mobile ecommerce sales are expected to account for 54% of ecommerce sales this year. All good reasons to search for an excellent document management tool. The best electronic signature apps are listed here too.
Read MorePhishing scams … There are so many. Cyberspace is an awesome frontier, but just as in those old Western movies, attacks can come from any horizon. Most are ambushes.
I have two phishing emails in my junk mail now. One is from Donna, and hey, I do have a friend named Donna. However, my friend Donna wouldn’t say as a subject line, “Hey do we meet before.” The other is from a cell phone company I don’t use, asking me to claim my $50 refund. Let’s talk about the types of Phishing scams, how they can affect both individuals and businesses, and steps you can take to prevent them.
Read More