What is WiFi Marketing, and How Can it Help Your Small Business?

WiFi marketing works with what’s often called guest Wi-Fi. It’s where a small business offers a free connection in retail locations and other places. Then, they use that connection for marketing campaigns like promotions and messages. WiFi marketing allows shoppers to gain access to the whole web. Or just your mobile app and online store. Some guest network sites show specific content before they grant WiFi access.

Using Remote Workers: The Good, The Bad, and The Ugly

Post-pandemic, remote work arrangements are here to stay. The 5th Annual State of Remote Work 2021 from Owl Labs found that nearly 50% of workers in the U.S. would be willing to take a 5% pay cut to continue working at least part-time from home. And employers are embracing this arrangement too. There are several good reasons for doing this, but unfortunately there are some pitfalls to consider.

10 Ways to Get Creative and Kickstart Your Business’s Online Presence

An online presence is an essential part of growing a business in 2021. Whether you’re opening a local shop or running a company entirely online, your content and website can make a huge impact. Here, members of the online small business community share tips for shaking up your online presence.

Small Businesses Have Consumer Trust, But They Need to Do More

Add the way the ongoing pandemic forever changed the way consumers shop, and small businesses will have to do more. According to the report, consumers trust small businesses when it comes to trust-building offerings like fair prices and delivering orders on time. And this must continue if they want to keep their customers.

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