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Testimonials and reviews are essential to driving sales online now. This is because, over the past few years, most people have faced scams and fake news stories that have made them suspicious. Adding simple reviews can increase sales, as 63% of customers are more likely to purchase from a site that has reviews.
Read More30% of consumers admit to reversing negative reviews once their concern has been responded to. Despite consumer demand to have online reviews answered by businesses, only 12% report that their reviews are often or always responded to.
Read MoreMany small businesses constantly chase great online reviews. Because they have become a critical part of the prospect’s decision-making process. But what are the mistakes that they should avoid in the process? And are fake reviews going to dismantle the entire system?
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