Published: Jan 25, 2020 by Annie Pilon In Small Business Operations 2
If you run a business for a long period of time, you’re going to need to pivot or change at some point. Whether you’re changing the name or the marketing tactics you use, navigating those changes successfully is a must. Members of the online small business community have plenty of experience in this area. Read on for tips to help you navigate some of the challenges that go along with making changes to your business.
Determine When to Hire a CFO
As your business grows, your finances are likely to become more complicated. When that happens, having a CFO dedicated to managing them can really come in handy. In this Acuity post, Matthew May explores how and when to handle this important hire.
Deliver an Omni Channel Customer Experience
Over time, the channels that you use to market to customers are likely to change. Instead of completely pivoting away from the ones you already use, you might adopt an omni channel approach that still delivers a consistent experience. Learn more in this DIY Marketers post by Matt Shealy.
Update Your Reputation Management Strategy
In order to manage your brand’s reputation online, you need to constantly monitor multiple platforms and outlets. The factors that may impact your reputation change constantly, so your practices should evolve as well. Chris Silver Smith goes over some of the top reasons to update your reputation management strategy this year in this Search Engine Land post.
Create Engaging Video Content That Creates an Emotional Connection
The video format gives businesses a unique opportunity to really connect with customers in a deep way. In this Social Media Examiner post, Michael Stelzner shares tips for creating video content that can help your business create emotional connections with followers.
Get More Organic Traffic Without SEO
SEO has dramatically changed how people bring traffic to their website. However, it’s not the only way for you to get those visitors organically. In this post, Neil Patel offers insights about how to get more traffic without using SEO concepts.
Self Promote Without Getting Egg on Your Face
Promoting yourself as a business owner is a must. But it can be a little uncomfortable in some cases, especially with the increased scrutiny that often comes with interacting with customers online on a daily basis. In this Inspire to Thrive post, Lisa Sicard offers tips on self promoting. And members of the BizSugar community discussed the idea here.
Reinvigorate Your Content Marketing
It’s natural for your content marketing to start feeling stale over time if you’re always covering the same topics. So every so often, you may need to evaluate what you’re doing and try to reinvigorate your content. Cydney Hoffnagle elaborates in this SMB CEO post.
If you’d like to suggest your favorite small business content to be considered for an upcoming community roundup, please send your news tips to: sbtips@gmail.com.